On choosing a domain name

"No Name" by Flickr user Patrick

No Name” by Flickr user Patrick

The preference is for your domain to be some version of your name (i.e., janestudent.net or davidmorgen.org or johndoe.com) but if you have a very common name you might have to be a little creative.

It is also perfectly acceptable for your domain name to be a short word or phrase that is easy to remember and spell, and which speaks to some interest of yours or an aspect of your character (i.e., my friend Audrey Watters publishes a site called hackeducation.com; Kin Lane spends his careers working with APIs and his domain is apievangelist.com; or one of my favorite art and design blogs is called thisiscolossal.com). If you’re going to choose a domain like this, make sure you think about it very carefully so you don’t show up on one of those lists of the most unfortunate domain names ever, like the design firm called Speed of Art that ended up with a domain name that sounds like it’s about flatulence in a swimsuit.

Do not include the word “emory” in your domain name. The university brand management office is quite emphatic about trying to keep domains including “emory” only for official university sites.

Do not include my class name or something specific about a course, or even your major, in your domain name.

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